Brand identity
Logos, visual direction, brand marks and flexible identity systems made to travel across channels.
Brand identity - Campaign systems - Editorial - Print
Before the campaign,
there is a system.
I build visual identities and campaign systems that make brands recognizable, credible and ready for the real world.
Brand identityCampaign creativeSocial + editorial
MEHAR HASSANIdentity becomes
recognizable.
recognizable.
01 / SELECTED WORK
( THE PRACTICE )
Creative work is not decoration.
It is how a brand becomes recognizable.
I work with founders, teams and established businesses to translate strategy into a strong visual voice—from the first brand mark to the campaign, billboard, social post, publication or launch asset people actually see.
( WHAT I CREATE )
Built for the
real world.
Clear visual systems with a job to do: stop the scroll, launch the offer, tell the story, earn trust and make the brand feel unmistakably yours.
Campaign creative
Ads, launch concepts, branded social and conversion-led creative with a clear message and a strong visual hook.
Editorial & social
Newsletters, content series, carousels and stories that turn ongoing communication into a recognizable format.
Print, OOH & launch
Billboards, event materials, posters and large-format design that stays confident at every scale.
( SELECTED WORK )
Ideas with
range.
A focused edit of real work across legal marketing, community storytelling, identity and large-format campaigns.
01 / CAMPAIGN SYSTEM
The Awad Law Firm
Campaign creative · Social · Editorial
02 / OOH & ADVERTISING
Karate Attorney
Legal brand · Print · Billboard · Lead generation
03 / COMMUNITY EDITORIAL
Palistory at Sudan 5K
Event storytelling · Newsletter feature
( OUTPUT, NOT MOCKUPS )
Across every
format that matters.
Each piece below is original client work or an identity concept created by me—not generated filler.
( 2023–24 IDENTITY ARCHIVE )
A working archive
of identity systems.
A curated edit from my earlier identity portfolio: logo exploration, visual language and brand touchpoints designed to work beyond a single post.
( THE COMPLETE BOOK )
Every page.
Every detail.
This is the complete 20-page 2026 portfolio - real identity, campaign, editorial and print work presented in one place.
Open the full portfolio PDF ↗
( CLIENT WORDS )
Good work gets
called back.
Real feedback from completed client projects - shown exactly as captured from my Upwork work history.
View verified Upwork profile ↗
( HOW I THINK )
Original. Intentional.
Ready to be used.
01Start with the message before styling the visual.
02Build typography, hierarchy and composition that work at a glance.
03Make an identity flexible enough for every real touchpoint.
04Deliver assets that are production-ready—not just presentation-ready.
Top RatedUpwork freelancer
100%Job Success
4.8 / 528 client reviews
5+99designs wins
Need a landing page or a smooth digital handoff too? I can support the delivery—but my lead expertise is the creative work that makes the brand worth seeing.
( MOTION REELS )
Work that knows
how to move.
Animated social creative, campaign content and product storytelling - built to keep a visual system alive beyond a single frame.
01
BD CreativeMotion design
02
Wheat to BagProduct storytelling
03
Pret SoupsFood campaign
04
Pret x HBL DiscountsPromotional campaign
05
Shan - NovemberAnimated social creative
06
Nisa - NovemberAnimated social creative
07
Shan - DecemberAnimated social creative
08
Shan - November IIAnimated social creative
09
Shan - November IIIAnimated social creative
10
Shab - JanuaryAnimated social creative
11
Twist - SeptemberAnimated social creative
12
Add a LayerMotion graphic
13
Choose the FinestAnimated campaign
14
FacultiesAnimated campaign
15
Quality EducationAnimated campaign
16
Pret - Swipe, Save & SavourPromotional campaign
( AVAILABLE FOR SELECTED PROJECTS )