Case Study 10 / 11 Brand Identity & Social Campaign / 2024

Pure
Care.

A high-trust brand identity and educational social media system designed to turn home environmental protection into a clean, human-first service experience.

Velora Environmental Care Showcase
Role

Lead Brand & Campaign Designer

Disciplines

Visual Strategy, Educational Carousels, Performance Social

Client & Industry

Velora / Home Protection & Environmental Care

Home protection shouldn't trigger fear. It should deliver absolute peace of mind.

Most residential pest prevention advertising relies on alarming, unpleasant imagery that alienates modern homeowners.

Velora needed a completely reimagined social presence that approached family environmental care from a position of wellness, proactive prevention, and clinical reliability. The visual strategy focused on warmth, household safety, and clear educational storytelling that empowers families to protect their living spaces.

Master collection overview / campaign presentation Velora Home Protection Master Presentation

Warm residential light meeting clinical typographic precision.

We combined luminous photography of happy families, clean architectural details, and reassuring crimson-and-cream accents.

01

Proactive Education

Turning common home vulnerabilities into helpful, actionable tips that position Velora as a trusted neighborhood advisor.

02

Family & Pet First

Highlighting eco-safe formulas and family-friendly treatments to overcome safety hesitations before they arise.

03

High-Conversion Prompts

Clear, unhurried calls-to-action that make scheduling inspections effortless across Instagram and Meta ads.

03 / The Outcome

A high-trust social presence that drove record inbound residential service bookings.

The Velora campaign shifted customer sentiment from reactive panic to planned annual protection, generating a 38% increase in direct booking conversions and establishing Velora as the benchmark for modern home care.