Case Study 04 / 11Interior Design & Brand Identity / 2024
Light & Space.
A thoughtful visual identity and spatial branding architecture created for LUMIÈRE — an interior design studio celebrating the relationship between light, natural materials, and timeless living spaces.
Translating the poetry of light and spatial harmony into a brand system.
LUMIÈRE embraces a thoughtful approach to interiors, where raw tactile textures, sculptural forms, and understated luxury come together to create spaces that feel deeply personal.
The studio required an identity that could honor the architectural discipline while radiating warmth and effortless sophistication. The challenge was crafting an identity system that commands high-end residential clients and commercial developments alike, with tactile materials and editorial restraint.
Full Brand Architecture Presentation
Sculptural typography rooted in architectural proportions.
The visual system pairs high-contrast serif letterforms with delicate geometric framing inspired by spatial window apertures and natural illumination.
01
Architectural Monogram
Interlocking geometric strokes that mirror light filtering through clean architectural apertures.
02
Organic Stone Palette
Warm limestone, raw travertine, muted slate, and soft charcoal anchor the tactile visual language.
03
Editorial Print System
Embossed cotton business cards, blind-debossed client portfolios, and curated project lookbooks.
Brand Deliverables / 02
Identity Applications & Touchpoints
Symbol Geometry & Monogram01 / Construction
Tactile Stationery Suite02 / Print System
Environmental & Signage03 / Spatial
Master Brand Architecture04 / Design Tokens
03 / The Outcome
A refined identity system commanding respect across high-end developments.
The LUMIÈRE brand identity positioned the studio at the forefront of contemporary interior architecture. The refined visual assets empowered the firm to present architectural proposals with commanding elegance, securing prestigious residential and boutique hospitality contracts.
