Case Study 01 / 11 Visual Identity & Clean Tech / 2023

Renewable
Impact.

A fresh, forward-looking visual identity and digital application system created for clean energy solutions that celebrate wind, water, and sun.

Role

Brand Identity & UI/UX Designer

Disciplines

Visual Identity, Symbol Geometry, Guidelines, Mobile UI

Client & Industry

Bewind / Renewable Energy Startup

Clean energy must feel human, dependable, and undeniably forward-looking.

Bewind is an ambitious renewable energy company dedicated to powering businesses and communities through clean wind, hydro, and solar resources.

The mission was to craft a distinctive identity that broke away from conventional generic green leaves or sterile industrial engineering tropes. Bewind needed an iconic symbol and an approachable product interface that articulated optimism, environmental stewardship, and modern technological efficiency.

Full Master Identity Presentation Bewind Complete Brand Presentation

Harmonizing wind kinetic energy with organic vitality.

The brand symbol originates from three intersecting geometric ideas: a wind turbine rotor, an unfurling leaf of growth, and an optimistic sunburst.

Rotational Kinetic Symbol

A geometric mark constructed on circular angles, signifying relentless movement and clean power generation.

High-Legibility Inter

Set in Inter across Light, Regular, Medium, and Bold weights for razor-sharp legibility on both mobile apps and print collateral.

Fresh Organic Palette

Primary Leaf Green (#12b842), Deep Forest Green, crisp Solar Mint, and Deep Charcoal anchor the visual presence with credible confidence.

Brand Deliverables / 02

Identity Applications & Touchpoints

Symbol Concept & Geometry 01 / Construction

Clean Energy Mobile UI 02 / App Interface

Brand System & Typography 03 / Design Tokens

Corporate Stationery Suite 04 / Print Collateral

Marketing Campaign Posters 05 / Advertising

03 / The Outcome

A comprehensive brand system delivering clarity from mobile screens to physical installations.

The resulting identity armed Bewind with a resilient, memorable brand architecture that clearly articulated their renewable energy mission, paving the way for successful partner onboarding and market expansion.